Alcohol Beverages Australia is an industry body created to highlight the positive social, cultural and economic contribution of the alcohol industry within Australia.
Logo Evolution
The first step was to evolve the logo to feel more established and trustworthy.
Combining a more traditional typeface with a contemporary and more minimal approach to the Beer, Wine and Spirits icons.
Brand Idea
To celebrate and tell the story of all the people working and contributing to the industry from the person picking grapes all the way to the barman or woman serving you your drink. Highlighting the industry workers and stories gives the brand meaning and helps to illustrate the level of respect, artistry and history that not only ABA and it’s members represent but the entire industry and all those who participate too.
Using the brand language of “here’s to…” raises a metaphorical glass which toasts and gives gratitude to all members of ABA and all those involved in industry. The tagline of “here’s to responsibility” epitomises everything that the brand stands for and works hard to represent.
Introduction of a vibrant colour palette that would inject some fun into the previously dry brand toolkit.
The re-brand was launched just in time for the annual “Celebration of Industry” event at Parliament House where it was met with a very positive response from Industry leaders and esteemed guests from around Australia.