As part of Woolworths’ own brand renovation, commencing late 2015, and with the objective of improving quality and value, we recommended that Woolworths add a heap of personality to their Essentials range. Serious savings don’t have to look serious, and by adding personality and charm to raise perceptions and make shoppers feel good about their purchase, sales took off.
From Concept to Shelf
The Essentials design solution focuses on expressing Woolworths practicality for products through vibrant, genuine and charming illustrations which add a human touch while bright, bold colours are approachable and friendly.
Simplifying the illustration style and keeping the overall design aesthetic as minimal as possible was key in creating this beautifully eye catching range.
“Frost provided a simple yet unique approach to looking at the re-positioning of our brands. They took the time to understand our customers and their problems with the existing ranges to help transform their shopping experience.”
Melanie Baker
Senior Brand Portfolio Manager
WOOLWORTHS FOOD CO.
